CRATEMASTER

RISING TO THE OCCASION.

Kerby came to me with an idea he’d been kicking around in his head—a real story about the soul of basketball. Not the one we see on tv, featuring the shiny parquet floor, matching jerseys and all stars. But the story of a group of kids in Brooklyn who found a way to bring the sport to life—inspired by Kerby’s own childhood. I spent months co-writing this with Kerby, as part of his debut as Reebok’s new Creative Director. The result was a beautiful piece of storytelling I’m proud to have been a part of.